Coca-Cola India has announced the national launch of Limca Book of Records Quiz 2010. The multi-city initiative is being launched in partnership with ‘Know & Grow with Derek’ and involves participation of young students from classes 8 to 12. As part of the initiative, a series of quiz competitions are being organised in 3,500 schools across 100 cities. The quiz competition is divided into four zones – North, South, East and West. The quiz is being organised in three stages – Inter-school level, Semi-Finals and National Finals, from April to December, 2010. Derek O’Brien, renowned quizmaster and founder ‘Know & Grow with Derek’, will host the National Finals.
Lowe Lintas has won the creative duties for Nirulas India Ltd after a multi-agency pitch. As part of their association, Lowe Lintas will manage a number of aspects related to Nirula India’s brand communication such as strategic planning, brand launches, etc. The account will be headed by Naveen Gaur, Executive Director, Lowe Lintas.
Rajeev Bakshi is joining Metro Cash & Carry India as Vice-President and Managing Director-Designate effective June 1, 2010. Bakshi will officially take over as Managing Director from Sylweriusz Faruga on December 1, 2010 after an intensive induction program with Metro Group’s international operations.
RK Swamy BBDO Mumbai has won the creative duties of CMS Computers following a multi-agency pitch. Senior sources close to the development have confirmed the news. So far, the advertising for CMS Computers, which was established 20 years’ back, was being handled in-house, and this is the first time that the company has hired an ad agency. The pitch was called for in February 2010 and involved two rounds of presentations.
Ad serving technology has been discussed in the digital space for some time now. Many don’t bring the conversation up again for the sheer complexity of the data that it involved. Matthew Hunt, MD, UK, Adconian, spoke further on ad serving and the role that it played in the technologies of tomorrow. Also speaking on the subject was Gian Fulgoni, Executive Chairman and Co-Founder, Comscore, who spoke about measurement and how simple actions impacted online measurement.
The digital domain has many new learnings for the industry stakeholders every day. In a session that brought mobile and ad serving networks under focus, experts at Festival of Media observed that it was not ‘year of mobile’ as much as it was ‘decade of mobile’ and we have been there for the last two years now.
After Shashi Tharoor’s exit, now all guns are trained on IPL Commissioner Lalit Modi. Does Modi have something left in the tank? Modi’s benefactor Pawar may have turned against him because he reckons he too might be singed by this IPL heat, but KK Modi’s scion has many powerful backers. Will Modi take the fall or will he be able to pull off another Houdini act? Monday will tell us, says Sandeep Bamzai.
The Board of Directors of Zee Entertainment Enterprises Ltd (ZEEL), at the meeting held on April 20, 2010, in principle approved the acquisition of 9X GEC business from INX Media Pvt Ltd by way of a Scheme of Arrangement, under which the 9X channel business undertaking would be demerged from INX and vested with ZEEL.
The print medium, too, came under the scanner at a session at the Festival of Media 2010. The speakers – Alisa Bowen, SVP Head of Consumer Publishing, Thomson Reuters; and Mike Cooper, Global CEO of PHD – deliberated on how the medium was utilised by brands at present and what the future gamechangers could be.
The jury for the D&AD (Design & Art Direction) Awards 2010 has been announced. Naren Multani, Creative Director – Films, McCann Erickson, South Asia, is the only Indian among the 25 specialist juries for the D&AD Awards. He has been invited to judge the TV & Cinema Craft category. The Pencil winners will be announced at an Awards ceremony to he held in London on June 3.
The Festival of Media Awards 2010 was announced at a ceremony in Valencia on April 20, 2010. The Awards were spread across the global media agency networks, with the likes of Havas, MediaCom, VivaKi and OMD winning Jury Awards. Indian agencies won no awards at the Festival this year. However, MediaCom India’s work for Gillette got two High Recommendations, and Mindshare India’s Lux Perfect Bride received one High Recommendation at the Festival.
The last session at the Festival of Media 2010 should make media service brands concerned. Diageo’s Global Media Procurement Director, Kester Fielding, was speaking on the ‘true value of media’ and stated that media agencies were having the same conversations today that they did a decade ago. He said that the perception of media service brands and their business models had not changed.