The Association of Indian Magazines, in association with Pressmart and exchange4media Group, organised the India B2B Media Summit 2010 in Mumbai on February 22. The Summit saw industry experts converge to discuss ways to build communities digitally and how B2B companies need to move beyond traditional modes of operation. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37322§ion_id=8&pict=8&tag=2621 target= _blank><b>India B2B Media Summit 2010: ‘B2B has brought in micro marketing’</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37323§ion_id=8&pict=8&tag=2624 target=_blank><b>India B2B Media Summit 2010: Of building communities on the web</b></a>
Carrying the discussions forward, the afternoon sessions at the India B2B Media Summit 2010 covered issues such as technology landscape, social media, and content evangelists, among others. The Summit concluded with a CEO Roundtable. The Summit was held in Mumbai on February 22.
The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.
Lowe Lintas India has restructured the agency. To start with, Arun Iyer and Amer Jaleel have been appointed as National Creative Directors with immediate effect and have the responsibility of managing the creative product of the agency between them. R Balki will continue to head the agency as Chairman.
The Technology, Media & Telecom practice at Deloitte has announced predictions for 2010 for the media sector. According to the survey, the fastest growing medium will be television and radio. Ad spends will see a modest increase and the expected incremental spends will be around 10 per cent.
The Advertising Club, Bangalore has concluded the judging process for the Big Bang 2010, the Awards for creative excellence in advertising and media. A panel of 15 judges judged the entries from over 37 organisations, which are participating in Big Bang 2010 across nine groups and 51 categories.
The three-day Radio Asia 2010 got underway in Delhi on February 22. This is the first time that this conference is being held in India and the theme is ‘Journey to the Digital Land’. The event saw industry experts from India and abroad highlighting the need to push for digital in radio medium too and discussing the various challenges ahead.
Ignitee Digital Solutions has added real estate major Purvankara Builders and Developers from Bangalore and Chennai-based art director Thotta Tharani’s project. Following these wins, the company will be formulating a social media marketing campaign for Purvankara Projects. The company will also be managing the website of Thotta Tharani.
Mohit Beotra, Executive Director, Lowe Lintas Delhi, has put in his papers. He is slated to join Airtel, where he will be heading the Northern Circle. Senior sources close to the development have confirmed the news. Beotra had joined Lowe Lintas in February 2004 as EVP.