Date-wise News

Starcom MediaVest Group has been appointed the media planning and buying AoR by Alkem Laboratories. The appointment is one of the first and formative steps of the company in getting into marketing consumer products. The account size is pegged in the vicinity of Rs 15 crore.

Noor Fathima Warsia 29-March-2006

Sanjeev Shukla, Marketing Manager with Hyundai Motor India, has decided to say goodbye after an eight-year stint with the automobile biggie. Shukla will be joining Videocon Electronics as Head of Sales and Marketing, Middle East.

exchange4media Staff 29-March-2006

In FY06, for the nine months ended December '05, adspend for the major listed players increased 15-30% against 10-15% sales growth. HLL and Marico Industries lead the pack with a 25% increase in adspend during the nine months ended December '05.

exchange4media Staff 29-March-2006

Apple introduced a range of products in the Capital on Tuesday. To start off, the company unveiled a new 1 GB iPod Nano. Priced at Rs 9,700, the new iPod is equipped with the same features as its 2GB and 4GB versions and can hold up to 240 songs and 15,000 photos.

exchange4media Staff 29-March-2006

Welcome to the age of media convergence. What was earlier only seen on TV or heard on radio can now be experienced through one’s PC. What makes all this possible is robust broadband infrastructure that is pushing ahead the idea of regular electronic gadgets doing much more than they originally were built for.

exchange4media Staff 29-March-2006

A R Rahman has become the new brand ambassador of satellite-based digital radio service WorldSpace. As part of the company’s advertising and promotional activity designed to reach music lovers across the country, Rahman will produce an exclusive WorldSpace song and endorse Worldspace products.

exchange4media Staff 29-March-2006

Mirinda has roped in actor Zayed Khan as its new brand ambassador in India. Mirinda has also unveiled its all-new look and its new positioning. Coinciding with the new look and new ambassador is a new television commercial with a catchy tag line – ‘Karo mouth ka good use’.

exchange4media Staff 29-March-2006

The battle of the ballot in Tamil Nadu is about a month away, and Tamil entertainment channel Raj TV has jumped into the fray, announcing a new daily show ‘Therdhal Kalam’ (Political Arena).

exchange4media Staff 29-March-2006

The Park Hotels, a part of the Apeejay Surendra Group, has appointed Vyas Giannetti Creative, New Delhi, as its ad agency. The account has been pegged at Rs 12 crore. The incumbent agency is Grey Worldwide.

exchange4media Staff 29-March-2006

MetLife India, whose communication since its launch in January 2002 has been largely ‘corporate’, has added a new dimension to this function. A series of print advertisements focused on driving home benefits of individual product offerings are in the media currently, and a television campaign on the same lines will break in May.

exchange4media Staff 29-March-2006

Mahendra Mohan Gupta, CMD of Jagran Prakashan Ltd and Chairman, Channel 7, has been elected to the Rajya Sabha. Elections for 58 Rajya Sabha seats in 15 states were held on March 28. Telecom entrepreneur and BPL Mobile CEO, Rajiv Chandrashekar, was also elected to the Rajya Sabha from Karnataka.

exchange4media Staff 29-March-2006

Healthcare communication is strengthening its base in India and the aggression shown by players like Lintas, FCB Ulka and Sorento Grey Healthcare Communications is only adding to the momentum. More news is coming from McCann Healthcare, as the agency is all set to introduce its global application, Complete Medical Communications (CMC) in India.

Noor Fathima Warsia 29-March-2006

After ensuring that the present shows on the channel are reaching their TG, the channel is all set to launch its long announced ‘Business Baazigar’ on March 31, 2006 on Fridays and Saturdays at the 8 pm slot. The channel has planned targeted marketing for the show with the on-air directed at the female TG and the off-air at the youth and women.

Noor Fathima Warsia 29-March-2006

Niloufer Dundh, Vice-President, Sales, Hungama TV (West and South), will be taking over as Vice-President, Sales, Hungama TV. Dundh is replacing Rajesh Chakrabarti, who has decided to move on. She will be taking on his full responsibilities with immediate effect.

exchange4media Mumbai Bureau 29-March-2006

It’s action time again at Leo Burnett. The agency has elevated two of its executives to take on the roles of Executive Creative Directors – Santosh Padhi, Creative Director and National Head of Art, and Nitesh Tiwari, also a Creative Director. Both Padhi and Tiwari will report to K V Sridhar, National Creative Director, Leo Burnett.

Noor Fathima Warsia 29-March-2006

Ogilvy & Mather (O&M) may have announced Pratap Bose’s stepping into John Goodman’s shoes as the new Chief Executive of O&M India only two days back, but 2006 is Bose’s year and he has a fair idea of where he is taking O&M in days to come when he assumes his new role.

Noor Fathima Warsia 29-March-2006