Starcom MediaVest Group has been appointed the media planning and buying AoR by Alkem Laboratories. The appointment is one of the first and formative steps of the company in getting into marketing consumer products. The account size is pegged in the vicinity of Rs 15 crore.
Welcome to the age of media convergence. What was earlier only seen on TV or heard on radio can now be experienced through one’s PC. What makes all this possible is robust broadband infrastructure that is pushing ahead the idea of regular electronic gadgets doing much more than they originally were built for.
A R Rahman has become the new brand ambassador of satellite-based digital radio service WorldSpace. As part of the company’s advertising and promotional activity designed to reach music lovers across the country, Rahman will produce an exclusive WorldSpace song and endorse Worldspace products.
Mirinda has roped in actor Zayed Khan as its new brand ambassador in India. Mirinda has also unveiled its all-new look and its new positioning. Coinciding with the new look and new ambassador is a new television commercial with a catchy tag line – ‘Karo mouth ka good use’.
MetLife India, whose communication since its launch in January 2002 has been largely ‘corporate’, has added a new dimension to this function. A series of print advertisements focused on driving home benefits of individual product offerings are in the media currently, and a television campaign on the same lines will break in May.
Mahendra Mohan Gupta, CMD of Jagran Prakashan Ltd and Chairman, Channel 7, has been elected to the Rajya Sabha. Elections for 58 Rajya Sabha seats in 15 states were held on March 28. Telecom entrepreneur and BPL Mobile CEO, Rajiv Chandrashekar, was also elected to the Rajya Sabha from Karnataka.
Healthcare communication is strengthening its base in India and the aggression shown by players like Lintas, FCB Ulka and Sorento Grey Healthcare Communications is only adding to the momentum. More news is coming from McCann Healthcare, as the agency is all set to introduce its global application, Complete Medical Communications (CMC) in India.
After ensuring that the present shows on the channel are reaching their TG, the channel is all set to launch its long announced ‘Business Baazigar’ on March 31, 2006 on Fridays and Saturdays at the 8 pm slot. The channel has planned targeted marketing for the show with the on-air directed at the female TG and the off-air at the youth and women.
Niloufer Dundh, Vice-President, Sales, Hungama TV (West and South), will be taking over as Vice-President, Sales, Hungama TV. Dundh is replacing Rajesh Chakrabarti, who has decided to move on. She will be taking on his full responsibilities with immediate effect.
It’s action time again at Leo Burnett. The agency has elevated two of its executives to take on the roles of Executive Creative Directors – Santosh Padhi, Creative Director and National Head of Art, and Nitesh Tiwari, also a Creative Director. Both Padhi and Tiwari will report to K V Sridhar, National Creative Director, Leo Burnett.
Ogilvy & Mather (O&M) may have announced Pratap Bose’s stepping into John Goodman’s shoes as the new Chief Executive of O&M India only two days back, but 2006 is Bose’s year and he has a fair idea of where he is taking O&M in days to come when he assumes his new role.