The radio sector has been witnessing a lot of activities in the last few months, with the bidding process for the second phase of FM expansion over just a month back. It is one media sector that is awaiting lot of discussion and focus during the FICCI Frames 2006.
exchange4media Staff Mar 22, 2006 2:35 PM
Advertisers the world over are taking the online route to reach audiences like never before. In the process, they are faced with the choice and the challenge of reaching the right audiences, as against the ‘broad’ spread of the past. Even as online advertising booms, many a print publication in India has realised the ground realities - perhaps with indications from the international markets - and marry its content through the web, mobile and other vehicles to ensure monetisation through advertising, and access-revenues.
exchange4media Staff Mar 22, 2006 2:32 PM
The entertainment industry is waking up to the potential of animation in India. According to a report by Anderson Consulting, the Indian animation industry is currently worth $550 million. It also estimates a growth rate of 30 per cent annually in the next three years resulting in a $15 billion industry by 2008. The study also reports that India will receive more than $2 billion worth of animation business by 2007.
exchange4media Staff Mar 22, 2006 2:28 PM
The Indian entertainment industry is one of the fastest growing sectors recording a growth rate of 18-20 per cent each year. Now, there are even more reasons for the movie fraternity to be happy about. The 2005 annual edition of the FICCI-PricewaterhouseCoopers report suggests, the Indian entertainment and media industry to grow from its present size of Rs 35,300 crore to reach Rs 83,740 crore in four years and this is going to be a no mean feat.
exchange4media Staff Mar 22, 2006 2:25 PM
In the past year, television has grown in an unprecedented manner. The medium saw changes by way of new genres establishing themselves, more channels being launched, changes in distribution platforms and hike in ad rates across channels. One indication of where the sector is headed comes from STAR India’s decision to spin off two entities -- STAR Group and STAR Entertainment, in order to structure its growth.
Noor Fathima Warsia Mar 22, 2006 2:20 PM
The gaming industry in India is burgeoning at a stupendous rate and catching the eye of several international players besides sprouting umpteen domestic players. Better mobile handsets will drive 3D gaming in a big way. Better PC penetration, broadband reach along with more players and casual games will boost online gaming.
exchange4media Staff Mar 22, 2006 2:15 PM
The Indian entertainment and media industry is poised to grow at 19 per cent compound annual growth rate (CAGR) to reach Rs 83,740 crore by 2010 from its present size of Rs 35,300 crore, according to the 2005 annual edition of the FICCI-PiceWaterhouseCoopers report
exchange4media Staff Mar 22, 2006 2:09 PM
In its seventh year, FICCI Frames has once again ensured that anything that promises to be an emerging trend in the Indian media business comes under the scanner and to do so, the Federation has put together one of the best mix of media minds. The FICCI ‘Frame’ of mind this year is ‘Where Business meets Entertainment’.
Noor Fathima Warsia Mar 22, 2006 1:58 PM
FMCG major, Reckitt Benckiser is contemplating bringing in some of its international brands to the country. The company is also looking to introduce newer variants of its flagship brand Dettol this year, with an aim to capture 25 per cent of the Rs 1,500 crore health-soap market.
exchange4media Staff Mar 22, 2006 7:33 AM
As a forward integration move, E-City Digital Cinemas Pvt Ltd, the state-of-art digital technology solutions provider of E-City Ventures, has acquired a majority stake of 51 per cent in Shree Vijay Raj Entertainment & Software Ltd.
exchange4media Mumbai Bureau Mar 22, 2006 7:31 AM
While not strictly comparable, Dubai today reminded one of Ad Asia Jaipur in November 2003, writes <b>Amit Agnihotri</b>, Group Editor and Co-founder, exchange4media. This Dubai Congress has the scale, stature, speakers, and buzz that we were missing in many conferences, with a possible exception of Cannes. On Day One of the Congress, a strong speaker line up made the event worth the hype.
Amit Agnihotri Mar 22, 2006 7:30 AM
Paradise Publishing has launched ‘Paradise’, a glossy lifestyle magazine for Gurgaon and South Delhi regions of the NCR. The monthly magazine, priced at Rs 30, is targeted at educated housewives, working couples, parents.
exchange4media Staff Mar 22, 2006 7:13 AM
ACNielsen has announced the appointment of Lisa Lee as Executive Director, Corporate and Marketing Communications for its Asia Pacific and Europe regions. The appointment adds the company’s European region to Lee’s existing Asia Pacific role, in addition to Nielsen Media Research Asia Pacific.
Noor Fathima Warsia Mar 22, 2006 7:12 AM
Adfactors Public Relations has joined Public Relations Organisation International (PROI), one of the world’s top five independent PR partnerships, as an alliance partner in India. PROI has 38 partners in 25 countries. PROI’s fee billing in 2005 was over $170 million. The organisation has over 2,000 clients and 1,525 consultants.
exchange4media Staff Mar 22, 2006 7:11 AM
Mahindra & Mahindra has added 43 new features to its flagship vehicle, Scorpio, and the auto major is ensuring maximum noise around the ‘all-new Scorpio’. The campaign was kicked off with the print medium that broke on March 21, and by the third week of April, when the national roll-out of Scorpio would be completed, a TVC will be released.
Noor Fathima Warsia Mar 22, 2006 7:10 AM
Amrita TV, the Malayalam channel launched on April 14, 2005, has lived up to expectations on the programming front with several awards. The coming year will see the channel focus on marketing and sales, and it is on the lookout for a creative, media and PR agency.
exchange4media Staff Mar 22, 2006 7:09 AM
FritoLay India has become the first FMCG brand in India to channel its brand communication through podcasting. The new ‘Lays Latino Style’ music video featuring actor Saif Ali Khan is available as a video podcast on its website www.lays.co.in.
exchange4media Staff Mar 22, 2006 7:08 AM
The Outdoor Advertising Convention (OAC), the annual convention and awards forum for the outdoor advertising community in India, has been scheduled for June 9 and 10, 2006, in Mumbai.
exchange4media Chennai Bureau Mar 22, 2006 7:06 AM
The Bangalore Ad Club’s Big Bang Awards will be given away at a ceremony on March 24. There are 35 agencies in the fray with around 660 entries between them, and ‘75 to 80’ metals are to be awarded this Friday.
exchange4media Staff Mar 22, 2006 7:05 AM
The Information and Broadcasting Ministry has issued showcause notices to 31 television channels for airing surrogate advertisements on 13 categories of liquor and tobacco brand extensions.
exchange4media Staff Mar 22, 2006 7:04 AM