Zenith wins HDFC Life media mandate

The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

by exchange4media Staff
Published - Aug 23, 2018 8:55 AM Updated: Aug 23, 2018 8:55 AM

Zenith has been awarded as the agency of record (AOR) for HDFC Life, following a multi agency pitch. The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix.

Speaking on the win, Tanmay Mohanty, Group CEO, Zenith India said, “This win is a matter of great pride for us and an extension of our existing, very fruitful digital relationship with HDFC Life. Our teams were able to demonstrate an effective ROI-focused, data-driven approach to media. Zenith’s strong suite of tools, proprietary research and analytics will unlock new consumer connections for HDFC Life and will deliver on seamless, integrated communications.”

Commenting on the development, Pankaj Gupta, Chief Marketing Officer & Executive Vice President, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life said, "We are happy to associate with Zenith and believe that it would be an exciting partnership, since Zenith's view on the brand mirrors that of ours. Zenith exhibited fresh thinking and insights on the life insurance category during the pitch. Hope that through its forward-thinking and disruptive approach, Zenith would help us stay ahead of the curve in a dynamic media environment; thereby, deepening our market presence and highlighting our customer-centric value proposition."

HDFC Standard Life Insurance Company Limited is a joint venture between HDFC Ltd and Standard Life Aberdeen, a global investment company. HDFC Life is an insurance solutions provider and offers a wide range of individual and group insurance solutions catering to various customer needs. Their insurance plans include, Protection, Pension, Savings, Investment and Health.

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