WPP expands partnership with Haleon as global agency of record for wellness & oral health

The partnership will deliver impactful marketing solutions across Haleon’s leading consumer health brands

e4m by e4m Desk
Published: Oct 3, 2025 12:49 PM  | 1 min read
WPP
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WPP has announced that it is expanding its partnership with Haleon as global agency of record for wellness & oral health categories. The expanded mandate strengthens WPP’s position as a key strategic partner, leveraging its creative, media, and data capabilities to deliver impactful marketing solutions across Haleon’s leading consumer health brands.

The company shared the announcement through a LinkedIn post.

Cindy Rose OBE, CEO, WPP said, “This deeper partnership truly reflects the strength of our integrated offering. Together, we are committed to driving meaningful results for Haleon’s brands on a global scale."

Haleon manages a diverse portfolio of brands across categories, such as oral care, digestive health, pain management, respiratory health, among others. 

This partnership underscores the growing alignment between both companies in driving innovation, growth, and stronger consumer engagement worldwide.

Published On: Oct 3, 2025 12:49 PM