IAMAI social media intermediaries adopt 'Voluntary Code of Ethics' for 2019 election

Members have agreed to set up a high priority communication line with nodal officers appointed by the ECI and take action against content reported by nodal officers

by exchange4media Staff
Published - Mar 22, 2019 9:30 AM Updated: Mar 22, 2019 9:30 AM
IAMAI

The Internet and Mobile Association of India (IAMAI) social media intermediary members have adopted a Voluntary Code of Ethics for the  2019 General Election, according to reports.

The members which include participants from Facebook, Google, Twitter, and Sharechat have voluntarily agreed to set up a high priority communication line with nodal officers appointed by the Election Commission of India. These participants have also consented to take action against content reported by nodal officers, in accordance with the law.

In addition to this, the members have established the technology which enables upload of the MCMC certification, and have also pledged to take action against paid advertisements violating MCMC certification requirement under notification by the ECI.

According to reports, the Chief Election Commissioner lauded the proactive measures taken by the Association to ensure transparency of paid political advertisements.by maintaining an archive of political advertisement with details regarding sponsors, expenditure and reach.

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