Reebok's Global CMO Melanie Boulden quits
Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division
Reebok's Global Head of Marketing and Brand Management, Melanie Boulden is set to exit the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division, according to news reports. At Coca Cola, Boulden would be tasked with overseeing investments into companies, entrepreneurs, technology, and products to add to the "rich pipeline of innovation flowing into our business”.
It is understood that Boulden's remit will be handled by former Global Head of Digital, Matt Blonder under the new title of Vice President, Marketing & Digital Brand Commerce.
Boulden was appointed as Reebok's Global Head of Marketing and Brand Management in April 2018 after moving from Crayola as Senior Vice President of Global Marketing.
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