Rainshine Entertainment join hands with UK’s Five Fifty Five

The partnership will focus on producing and distributing long and short-form film & TV formats, audio podcasts, and Extended Reality content

e4m by exchange4media Staff
Updated: Sep 16, 2020 11:01 AM
Rainshine

Rainshine Entertainment and Five Fifty Five have announced a joint venture, where the two companies will work together to develop, produce, and distribute extraordinary long and short-form film and TV formats, audio podcasts, and Extended Reality (XR) content for audiences worldwide.

This joint association brings together Neeraj Bhargava, who is the Founder, Chairman and CEO of Rainshine Entertainment, and Kate Baxter, Filmmaker, Actor and Creative Director, and the Founder and CEO of Five Fifty Five.

Working closely with Creative Director Kate Baxter and her team from Five Fifty Five, this partnership will be supported by two other key members of the Rainshine team – Kiran Nithyanand, SVP, Emerging Business, and Harleen Chadha, Sr. Product Manager.

Setting the wheels in motion, the initial set of IP franchises to be launched through this partnership include an untitled project, directed by Marine Corps Veteran and GLAAD-award-nominated filmmaker Elegance Bratton; an untitled Raoni Metuktire project, directed by Kate Baxter, about the first environmentalist and 2020 Nobel Peace Prize nominee, Raoni Metuktire, and edited by award-winning Eduardo Serrano; and The Dark Lady, based on the bestselling research and book ‘Shakespeare’s Dark Lady’ by Dr. John Hudson. Rainshine Entertainment and Five Fifty Five will also join hands to create a wide range of podcasts, led by Jack Bowman, an award-winning audio fiction writer, director and producer, and Sandra Labady, well-known audio and digital content producer.

Commenting on the new venture, Kate Baxter, Founder and Chief Executive Officer of Five Fifty Five, said, “Working alongside my colleague and friend, Neeraj Bhargava, I am thrilled to see opportunities for Five Fifty Five’s international content to be produced and distributed to a global audience. Our partnership provides a wider platform for Five Fifty Five’s development incubator which includes 50+ creatives across 5 continents, speaking 30+ languages. Never in history has there been a more urgent and opportune moment for the unheard voices we develop and support to be spread through traditional channels.”

Neeraj Bhargava, Chairman & Chief Executive Officer, Rainshine Entertainment, said: “We are a team of passionate storytellers with a constant endeavor to offer high quality and engaging content across formats and genres. Staying true to this, we are delighted to partner with Five Fifty Five, a company that echoes what we believe in. This association presents an exciting opportunity to broaden the scope of our offerings and facilitate the global distribution of our combined work to a more diversified audience worldwide.”

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