Rainmaker Ventures’ YAAP appoints Shiv Sethuraman on board of advisors

Sethuraman, Founder of The New Business, will work closely with the senior team at YAAP on key account business development initiatives

e4m by exchange4media Staff
Updated: Jun 4, 2019 10:48 AM

Rainmaker Ventures backed YAAP Digital has announced the appointment of Shiv Sethuraman, Founder of The New Business, on their Board of Advisors.

Atul Hegde, Co-Founder, RainMaker Ventures, said: “It’s really exciting to have Shiv on the Advisory Board of YAAP. His role will go beyond a traditional advisory role and he will play an active role working closely with the senior team at YAAP on large key account business development initiatives. I have a lot of respect for Shiv’s immense experience in building great brands and look forward to this association.”

On his appointment, Sethuraman said, “I have known and worked with both Atul and YAAP for some time now. This invitation to join their Board of Advisors is on the one hand, a formalization of that association, but equally it signals that I will be playing a far greater advisory and supervisory role in the growth and Client acquisition areas across YAAP’s operations.”
 The YAAP group works with brands like Dubai Tourism, ITC Hotels, Lufthansa, Coca Cola, American Express, SBI Cards, SHRM, NPCI and Assam Tourism along with over 50 other brands. Within a short span of 3 years, YAAP has grown into 70+ people across 7 offices in South East Asia, India and the Middle East.

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