Publicis Capital bags creative mandate of ZEE5 India
The agency will manage creative duties for ZEE5 India across their AVOD, SVOD, Regional SVOD and Trade (B2B) verticals
Published - Jun 19, 2019 10:04 AM Updated: Jun 19, 2019 10:04 AM
Publicis Capital has bagged the creative mandate of ZEE5 India, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL). The account will be serviced out of Mumbai.
“Earlier this year, we completed a year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us,” Manish Aggarwal, Business Head, ZEE5 India, said. “As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”
Srija Chatterjee, MD, Publicis India, said, “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch ZEE5 in the international markets, and now in 2019, the team at ZEE5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well.”
“It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering ZEE5 India to leadership in what’s an increasingly action-packed category,” she added.
Suraj Pombra, EVP, Publicis Capital, said, “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by ZEE5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, ZEE5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”For more updates, be socially connected with us on
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