Priyanka Rishi appointed General Manager & EVP, BBDO Mumbai

Rishi will be reporting to Suraja Kishore, CEO - BBDO India

e4m by exchange4media Staff
Published: Dec 13, 2019 10:39 AM  | 2 min read
Priyanka Rishi

BBDO India has appointed Priyanka Rishi as General Manager and Executive Vice President to head the Mumbai operations. She will be reporting to Suraja Kishore, CEO - BBDO India.

Rishi has 18 years of experience working with agencies like Ogilvy, Publicis, JWT, Mudra and Taproot Dentsu.

She has spent over a decade with Ogilvy at the start of her career where she worked with leading brands including KFC, Kelvinator, Ponds, Limca, Fanta, Kinley, Sprite, Kotak Mahindra, Dove, Huggies and Kotex. Over the years she has led brands such as Lux, Godrej Appliances, Godrej Security Solutions, Philips, Facebook, Mahindra & Mahindra amongst others.

Commenting on Rishi’s appointment, Suraja Kishore, CEO - BBDO India said, “Agencies of the future will be shaped by people who can dig their experience as big data and can use their intuition to latch onto possibilities of tomorrow. Priyanka is one such rare talent that we are delighted to have discovered. A thorough bred professional who has under her belt 18 years of big data on building brands and business, she took time off to deepen her intuitive side through art. When I met her, I was infected by her clarity and conviction in expanding her canvas by reimagining the business of advertising.”

Speaking about her appointment, Josy Paul, Chairman & CCO, BBDO India added, “We are thrilled to have Priyanka join the leadership team at BBDO India. Priyanka is an artist, strategist and business leader all rolled into one. Breakthrough brand thinking is in her blood. Her ability to sense the world and the moment gives us the edge as we explore the future of our creative business. Priyanka is our lead guitarist. She’ll play the lead.”

On joining BBDO India, Rishi said, “It is a privilege to join the agency which has created some of the most memorable work of our times. What’s even more exciting, is that Josy and Suraja are not content to sit on past glory - they want to shape the future of brands and businesses. Their vision, candidness and focus on creating an energetic work culture inspired me to partner them in this journey.”

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