Prestige Developers ropes in Mirum as Marketing Automation partner

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

by exchange4media Staff
Published - Nov 4, 2019 11:15 AM Updated: Nov 4, 2019 11:15 AM
Prestige Group and Mirum

Real estate developers, Prestige Group has appointed digital marketing solutions agency Mirum, to provide Marketing Automation services.

Over the last decade, the Prestige Group has firmly established itself as one of the successful developers of real estate in India across all asset classes. Since its establishment in 1986, the company has provided an unparalleled experience, with landmark malls on the lines of ‘The Forum’, large townships, tech parks, hotels, luxury villas, and SEZs.

Real estate market is ripe for technological disruptions. Also, real estate is a high involvement category requiring the brand to constantly communicate with the buyer during the purchase cycle and during the after-sales cycle. A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience.

Mirum is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suites, such as Social Studio, ExactTarget, Pardot, Datorama and DMP. Mirum will be responsible for the implementation of Salesforce Marketing Cloud, as well as for data collection and integration with SFMC.

Speaking on the development, Hareesh Tibrewala, Joint CEO, Mirum India, says, “Prestige Group is one of the most successful real-estate players and we are proud to partner in their marketing automation journey. With our 8+ years of Salesforce platform expertise, we are confident of implementing a seamless marketing automation system to address customer needs. We believe that, with this integrated MarTech solution in place, Prestige Group will see a positive impact on customer engagement and an increased ROI on their marketing spends.”

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