Preeti Chaturvedi named VP, Marketing & Strategic Alliances at Penguin Random House India
In her new role, Chaturvedi will oversee the integrated marketing programme, and deliver structured & high-visibility title marketing campaigns with substantial business impact
Preeti Chaturvedi will take on the role of ‘Vice President - Marketing & Strategic Alliances’ at Penguin Random House India where she will oversee the integrated marketing programme, delivering structured and high visibility title marketing campaigns with substantial business impact. In her role, she would also look at building profitable partnerships and alliances contributing to visibility and reach for books published by Penguin. Preeti has delivered some stellar campaigns for titles such as ‘The Verdict’, ‘Shiksha’, ‘Bridgital Nation’, ‘Bad Man’, ‘Savarkar’, ‘The Indian pantry’, ‘I have never been (Un) Happier’ along with some innovative brand campaigns such as ‘Love Is In The Stories’, ‘Women’s Library’ that strengthened brand visibility and consumer engagement. She also played a key role in creating an aligned structure and supporting the team to transition into an integrated digital and marketing approach.
Preeti is a Delhi University topper and with a Masters degree in English Literature from Miranda House, Delhi University and an Executive Diploma in Sales and Marketing from IIM Calcutta. She has over 15 years of experience in media and publishing domain. She has also authored two books- Brave New Bollywood and Corporate Blogging in India. She has worked on a host of bestseller campaigns with authors like Prannoy Roy, Soha Ali Khan, Manish Sisodia, Vir Sanghvi, Shaheeen Bhatt- to name a few.
“Working at Penguin has given me the opportunity and vision to build brands of our authors and titles. We have one of the strongest publishing portfolios and I am excited to drive innovation and creativity in the upcoming title campaigns. This new role will enable me to explore groundbreaking brand partnerships and alliances that will put the spotlight on Penguin and foster a stronger consumer connect. Penguin has one of the best marketing teams in the industry and we are collectively looking at delivering business value to our authors and stakeholders while promoting the culture of reading in the country.” said Chaturvedi.
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