MIB formally recognises self-regulatory body PNBSA: NBF

The federation noted that the accreditation from the GoI is first for an SRB in India

e4m by exchange4media Staff
Published: Aug 23, 2021 10:32 AM  | 3 min read

The Union Ministry of Information and Broadcasting (MIB) has officially recognised the News Broadcasters Federation (NBF)’s self-regulatory body. The granting of official status by the MIB to the NBF makes the body the only institution of its kind in the entire nation to get the accreditation from the Government of India, according to the NBF.

"Presently, the PNBSA is the only body in India that has successfully demonstrated compliance with national standards in the domain of news media. This accreditation is another symbol of high professional standards and excellence with which the NBF and the PNBSA operate. As the only accredited self-regulatory body for news media, the PNBSA has undergone rigorous scrutiny. The NBF has already established itself as a pillar for news media organisations who have chosen to be members of the body and made it the largest-ever group of news broadcasters in India," said the body.

On receiving the one of its kind accreditation, the President of the NBF, Arnab Goswami said, “ I want to thank all the members of the Governing Body of the NBF who have worked with me towards making this happen. The media has a pivotal role in strengthening our democracy and taking it to even greater heights.  

Strengthening the framework of the self-regulation of the media is a big step in that direction. And that’s exactly what the NBF has been working round the clock towards. The NBF prides itself on its democratic structure and roots across the country. Different languages, dynamic formats and varied audiences, but what binds the NBF is our commitment in coming together to strengthen the media pillar of Indian democracy. We look forward to working with the Ministry of Information and Broadcasting to further strengthen self-regulation in our media.”  

Secretary-General of the NBF, R. Jai Krishna said, "We are privileged to be the first officially recognised self-regulatory body to be registered for TV news broadcasters. We are grateful to the Ministry of Information and Broadcasting and our members for reposing trust and faith. We ensure that we will take the news broadcasting of the country to great milestones with our democratic structure, excellence in self-regulation, and bringing the truth and reflections to the doorsteps across the country in maximum languages. "  

The PNBSA has formally been registered as a Self-Regulatory Body under the new amendments in the Cable Television Network Act. The NBF-PNBSA has been set up in full and complete compliance with the required norms and operates with a strong self-regulatory structure.

The NBF channels presently include 24News, Alamai Sahara, CVR English, CVR Health, CVR NEWS, DA News Plus, DY365, Gulistan News, IBC24, IND 24, India News Gujarat, India News Haryana, India News Hindi, India News MPCG, India News Punjabi, India News Rajasthan, India News UP, Khabar Fast, MHOne, NEWS9, News First Kannada, News Live, News Nation, NewsX, North East Live, North East News, OTV, Prag News, Puthiyathalaimurai, Republic Bangla, Republic Bharat, Republic TV, Sahara Samay, Samay Bihar, Samay Maharashtra, Samay MPCG, Samay Rajasthan, Samay UP, TV5 Kannada, TV5 Telugu, TV9 Bharatvarsh, TV9 Gujarati, TV9 Kannada, TV9 Marathi, TV9 Telugu and V6.

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Amul Milk gets costlier by Rs 3 per litre

The price hike has been applied to all variants of Amul's pouch milk

By exchange4media Staff | Feb 3, 2023 10:18 AM   |   1 min read

amul milk

India's largest dairy co-operative Amul has hiked the price of its milk brands from February 3rd. "We would like to inform you that price of Amul Pouch Milk (All Variants) has been revised upwards as under w.e.f. 02nd Feb 23 night dispatch (3 Feb'23 Morning)," announced the company.

The price has been increased by Rs 3 a litre for its pouch milk. Reports say that the company attributed the price hike to a rise in overall operating costs. Lifestock-related expenses, which include the cost of cattle feed, have seen a 20% rise in price. Cow herders have also reduced their milch livestock because milk wasn't being sold during the pandemic. Cattle diseases such as lumpy skin disease have also raised the mortality rate among the bovines, which has also impacted milk production. 

Back in October 2021, the brand had hiked the price of milk by Rs 2.

Other milk brands such as Gowardhan has also increased the price by Rs 2 a litre. Gowardhan Gold is sold at Rs 56 instead of Rs 54. Mother Dairy milk also increased the price from Rs 57 a litre to Rs 66 between March and December 2022.

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Budget 2023: Ministry of Information and Broadcasting granted Rs 4,692 crore

Prasar Bharati has been allotted Rs 2,808.36 crore

By exchange4media Staff | Feb 2, 2023 9:19 AM   |   1 min read

nirmala sitharaman

Union Finance Minister Nirmala Sitharaman announced Rs 4,692 crore for the Ministry of Information and Broadcasting for Rs 2023-24 up from Rs 4,182 crore last year.
For Prasar Bharati alone, a budget of Rs 2,808.36 crore has been allotted from Rs 2,764.51 crore last fiscal. The FM has also set aside Rs 600 crore for the Broadcasting and Infrastructure Development scheme.

The Film and Television Institute of India will receive Rs 64.75 crore as against Rs 68.53 crore in the revised estimates of last FY.

Satyajit Ray Film and Television Insitute has been allotted Rs 95.13 crore as against Rs 60 crore last fiscal.

The National Film Development Corporation has been allotted Rs 3,0515 crore as opposed to Rs 2,948.13 crore last FY.

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Budget 2023: Credit guarantee scheme to be infused with Rs 9,000 cr for MSMEs

Finance minister Nirmala Sitharaman announced that the revamped scheme will enable additional collateral-free credit of Rs 2 lakh crore

By exchange4media Staff | Feb 1, 2023 12:43 PM   |   1 min read

nirmala sitharaman

Finance Minister Nirmala Sitharaman has announced revamped credit guarantee scheme for MSMEs in the 2023-24 Union Budget today.

The scheme, which will take effect from April 1, 2023, will infuse Rs 9,000 crore into the corpus, enabling additional collateral-free credit of Rs 2 lakh crore to the MSMEs.

Despite war and global recession disruptions, sales across different MSMEs in India reportedly reached 90% of the pre-pandemic levels. The sector pinned hopes on this year’s budget to introduce schemes that could help MSMEs achieve self-reliance. The revamped credit guarantee schemes will give the sector a much-needed shot in the arm. 

Last budget, Sitharaman introduced a slew of measures related to credit access for the MSMEs to help the sector recover from covid-related setbacks and employment-generation through digital channels. 

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Seedtag enters Indian market

The Contextual Advertising Expert makes its entry into the Indian market, led by Sales Director Milva Povo

By exchange4media Staff | Jan 25, 2023 5:58 PM   |   3 min read


Seedtag, the leading contextual advertising company, has today announced its first entry into the Indian market. As its latest international expansion, Seedtag continues moving forward in its mission to become the global contextual partner for brands and agencies, providing the most effective digital advertising solutions on the open web.

Since its launch in 2014, Seedtag has pioneered the use of AI and machine learning to create its contextual technology, LIZ©, and has built a privacy-first advertising solution in the market which is currently the leading contextual solution in EMEA and LATAM. By leveraging Seedtag’s Contextual AI, LIZ©, brands can build valuable trust with their audiences, delivering relevant ads without needing their personal information, creating the most effective advertising for a better internet. Seedtag is now entering its second Asian market, following the opening of its Dubai office in 2022.

Based in Mumbai, Sales Director Milva Povo will be responsible for leading a brand new team, tasked with ensuring success in Seedtag’s newest market. Milva brings a wealth of experience and expertise in the digital space, having worked in both media sales and agencies over the past 15 years, allowing her to build relationships with brands and understand their needs. Before joining Seedtag, she most recently served as head of sales for India at Blis India, having also previously spent 8 years at the leading agency GroupM.

Milva Povo, Sales Director India at Seedtag, states: “Change is the only constant in the digital media space, everyday technology innovations push the bar to make every advertising dollar worth its run. Seedtag has a great product offering which not only distinguishes its solutions from other ad tech players but also bridges the gap to reach the most relevant user in the contextual AI space. I’m sure this will only continue and Seedtag will make waves in the Indian market, riding on the global success in every market we are present in.”

Dal Gill, VP Global Partnerships at Seedtag, adds: “It's an exciting launch for Seedtag as we see this being the perfect time to enter the digital advertising market in India. Combining a big push on digitalisation, access to data for all demographics, rising middle class and the appetite to invest from the big brands in the region. We are looking forward to positioning our best in class contextual offering to local brands to help reach campaign objectives whatever they may be.”

Over the past eight years, Seedtag has been on a path of outstanding exponential growth, and recently received funding of over €250 million from private equity firm Advent International. In the past year, the company has opened an office and expanded rapidly in the US, with the Indian market representing its latest international expansion. Seedtag also recently concluded the acquisition and integration of performance advertising specialist KMTX, expanding its capabilities to offer a leading contextual performance solution at all levels of the funnel.

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Havas Group gets majority stake in HRZN

HRZN is an emerging independent German creative agency for social media and content

By exchange4media Staff | Jan 20, 2023 1:36 PM   |   2 min read


Havas Group today announced it has taken a majority stake in HRZN, one of Germany's emerging independent creative agencies for social media and content. Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication – from social media consulting, social listening and analytics to content, brand experience and community management.

The 45-strong team of experts led by Managing Director Stephan Lachmann supports well-known brands and has established an in-depth specialisation in the retail, FMCG and automotive segments.

Yannick Bolloré, Chairman and CEO of Havas Group, says: “We are delighted to start 2023 by welcoming a new member to the Havas family. HRZN is a fantastic addition to our Group and will further strengthen our social media offering which sits at the heart of our Villages. The HRZN teams will work hand in hand with all our creative and media agencies in Germany to provide top-of-the-range solutions for our clients. Our teams have already successfully partnered together in recent pitches, and the potential for future collaboration is endless. A very warm welcome to the team!”

Stephan Lachmann, Managing Director HRZN: "HRZN stands for creative and data-based social media communication as a one-stop shop with a clear focus on client impact. Together with Havas, we now have the opportunity to act even more effectively and holistically in the market and to expand the range of services for clients beyond the industries and regions previously served by HRZN."

HRZN focuses on the consumer-oriented potential exploitation of brands online and implements effective communication and marketing projects that, starting with consulting, extend to web and app development. For example, HRZN is responsible for several holistic campaigns (social media, POS, OOH, digital) as well as community management and social media crisis communications.

"With HRZN, we refine our service offering in Germany and expand the value chain of our fully integrated portfolio under one agency brand. We mutually strengthen our disciplines, which are becoming increasingly relevant for modern marketing, and offer our clients one-stop solutions in an increasingly complex environment. This is another step towards meeting the demands of agility and flexibility that are being placed on an agency," comments Peter Mergemeier, CEO Havas Creative Group Germany.

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‘Letting PIB alone to decide on fake news will make it easier to muzzle free press’

Editors Guild of India expresses concerns over draft amendment gives authority to PIB to determine the veracity of news reports

By exchange4media Staff | Jan 19, 2023 1:31 PM   |   2 min read


The Editors Guild of India has expressed concerns over the recent draft amendment made to the Information Technology Rules, 2021, by the Ministry of Electronics and IT (MEITY) that gives authority to the Press Information Bureau (PIB) to determine the veracity of news reports, and anything termed ‘fake’ will have to be taken down by online intermediaries, including social media platforms.

The amendment was uploaded on the Ministry’s website on January 17, 2023.

“At the outset, determination of fake news cannot be in the sole hands of the government and will result in the censorship of the press. Already multiple laws exist to deal with content that is found to be factually incorrect. This new procedure basically serves to make it easier to muzzle the free press, and will give sweeping powers to the PIB, or any “other agency authorised by the Central Government for fact checking”, to force online intermediaries to take down content that the government may find problematic,” the guild said in a statement.

“Further, the words "in respect of any business of the Central Government” seems to give the government a carte blanche to determine what is fake or not with respect to its own work. This will stifle legitimate criticism of the government and will have an adverse impact on the ability of the press to hold governments to account, which is a vital role it plays in a democracy.

“It must be further noted that the Guild had raised its deep concerns with the IT Rules when they were first introduced in March 2021, claiming that they empower the Union Government to block, delete, or modify published news anywhere in the country without any judicial oversight. Various provisions in these rules have the potential to place unreasonable restrictions on digital news media, and consequently media at large,” it noted further.

The Guild has urged the Ministry to expunge this new amendment, and to initiate meaningful consultations with press bodies, media organisations, and other stakeholders, on the regulatory framework for digital media, so as to not undermine press freedom.

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Happening Today: e4m Pride of India Brands – The Best of North conference & awards

The event will be held in Delhi

By exchange4media Staff | Jan 19, 2023 8:44 AM   |   5 min read

POI North

exchange4media group is hosting the Pride of India Brands - The Best of North conference and awards ceremony today in Delhi. The half-day conference will be followed by a felicitation ceremony recognising the brands of north Bharat.  The e4m Pride of India Brands Awards 2023 will celebrate and felicitate brands from the Northern belt of India that have been game-changers.

The theme of the conference is “Building brands for Bharat: Investing in Bharat’s future & reshaping the growth story.” The conference and awards are presented by ABP News and are Co-powered by Star Plus.  Fancode is the Co-Gold Partner while the knowledge partner for the event is TAM.

The agenda of the conference is a power-packed one with various brand leaders sharing their seasoned insights. The programme will witness a report unveiling, five panel discussions and a fireside chat.

The conference will be opened with the unveiling of a report by LV Krishnan, CEO, TAM Media Research. In today’s competitive landscape with escalating margin pressures, scaling profitability and gaining an edge over the competition requires advertising campaigns that are relatable, accessible and most importantly feasible for the businesses. Our speaker will share an exclusive report on ‘Advertisement spending and the future of brands of north Bharat’.

While there is no doubt that digital has essentially become a must-have for brands today and is growing exponentially, it is also no secret that TV’s audience scale and presence are massive & all pervasive whether it be large metros or Heartland Bharat. Panellists will try to understand the power that TV holds in building brands and successful Indian Businesses in the first panel discussion on ‘Power of TV building brands and successful Indian businesses’. The session chair for the discussion will be Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star


The panel members are:

  • Charu Malhotra, VP & Head of Marketing, Hindware Limited
  • Jaikishin Chhaproo, Head Media & PR, ITC
  • Samir Sethi, VP & Head Of Brand Marketing, Policybazaar
  • Archana Aggarwal, VP- Media, Airtel
  • Priti Murthy, President, GroupM Nexus

The above-mentioned panel will be followed by another panel discussion on the topic “Powerful marketing strategy: A key to success”. Through the evolution of time, marketing has remained a very important part of the brand-building process. However, marketing has time and again diversified and classified itself owing to the various stakeholders involved and the need of the hour. In this panel, the aim will be to understand how optimizing the marketing budget, content and the concepts underlying the initiatives can make a difference in building a brand that India trusts.

The panel will be chaired by Amit Wadhwa, CEO, Dentsu Creative (India ) and the panel members will be: 

  • Suman Varma, CMO, Hamdard ( Medicine Division )
  • Amit Anand, MD, Apis India
  • Udita Bansal, Founder & CEO, TrueBrowns
  • Prashant Sinha, Co-Founder, Momspresso
  • Raghunandan Saraf, Founder & CEO, Saraf Furniture
  • Ravi Singhal, CEO, GCL

Up next, there will be another panel discussion on “Data & Digital: Tools for new Bharat”. The huge increase in customer interactions and touchpoints has created enormous amounts of data – that has in spite of creating new challenges for brands, brought about enormous opportunities to enhance the brand-building process.

In this discussion, panellists will try to explore the importance of identifying many Bharats within Bharat with the use of data and technology in order to reach the ambition of New Bharat.

Please welcome on stage our moderator Shradha Agarwal, Co-founder and CEO, Grapes

The panelists will be:

  • Varun Khurana, CEO & Founder, Otipy
  • Aloke Bajpai, Group CEO & Co-Founder, Ixigo
  • Ameya Dangi, CEO, Niine Hygiene
  • Sidharth Kedia, CEO, Nodwin Gaming
  • Mugdh Rajit, Marketing Head, Lava International
  • Amit Gupta, MD- SAG Infotech

Are there any parameters to define ‘Success’? Especially when it comes to homegrown brands in India. And if yes, what are the secrets of building a successful brand that is truly Indian at heart? We will find answers to these questions and more in another panel discussion at the e4m Pride of India Brands - The Best of North which will explore “Success Stories”.

The session chair for the discussion will be Ruhail Amin, Sr. Editor exchange4media & BW Businessworld and the panelists will be

  • Aakash Anand, Partner, Ananta Capital, Founder & CEO- IDAM House
  • OAkshay Bector, Chairman & MD, Cremica Foods
  • Arushi Jain, Director, Akum Drugs
  • Varun Ganjoo, Co-Founder & CMO, Baazi Games
  • Punkaj Guptaa, Director, RP Foam Home Pvt Ltd.

Though an intangible asset, brand trust is key in building brands for Bharat. Almost a “new marketing currency” that goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers

In this exclusive chat on Building brand that Bharat Trusts with Mona Jain, Chief Revenue Officer, ABP Network;

Upasana Taku, Chairperson, Co-Founder & COO, MobiKwik will share the roadmap to revolutionizing digital payments in India.

The conference will be concluded with a “Leader’s Roundtable”. For an industry of such scale that is expanding daily, there is always so much new to learn and the leader’s roundtable will be a window to this wisdom.

The session chair for the panel discussion will be moderator Aditi Mishra, Chief Executive Officer, Lodestar UM and the  panellists will be: 

  • Akshay Modi, Joint Managing Director, Modi Naturals
  • Jitendra Agrawal, CEO - Lighting & Consumer Durables, Surya Roshni
  • A. K Tyagi, Executive Director, Haldirams
  • Daviender Narang, Director, Jaipuria Institute of Management
  • Deepak Sahni, Founder & CEO, Healthians


The awards are a recognition and celebration of the best brands built by North Indian business houses over the years and honour the indomitable spirit of these businesses during challenging times. The awards are given to the brands of North India that have demonstrated leadership, strategic accomplishments, creativity and constant innovation in their product, processes and marketing practices.





To Attend, Register:




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