Madison Media wins Bajaj Electricals mandate worth Rs 100 crore

Madison Media was given the account following discussions with multiple agencies

e4m by exchange4media Staff
Updated: Sep 4, 2018 4:39 PM

Madison Media has announced that it has been appointed as the agency-on-record for Bajaj Electricals. Post discussions with multiple agencies, Madison Media won this account and will handle the duties across media. The account is estimated to be Rs 100 crore per annum across all media.

Talking about the development, Hemal Vadera, Head-Advertising, Digital & Branding, Bajaj Electricals, said, “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “We are very proud and excited to have won the Bajaj Electrical account and look forward to using media with impact to grow the brand and category”.

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