iD Fresh Food appoints Pavan Kumar BVS as the new Chief Business Officer

Before joining iD Fresh, Pavan was Sales Director at Danone India. In his new role, Kumar will head top line revenue and lead business expansion strategy of the company in India and overseas markets

e4m by exchange4media Staff
Updated: Nov 4, 2019 3:54 PM

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Pavan Kumar BVS, Chief Business Officer (CBO), iFresh Foods

As part of the company’s plan to accelerate growth and expand its presence into newer markets, Bangalore based start-up, iD Fresh Food announced the appointment of Pavan Kumar BVS as the new Chief Business Officer (CBO). The start-up is funded by Premji Invest and Helion Venture Partners.

With a Post Graduate Diploma in Industrial Management (MBA) from NITIE, Mumbai and an engineering degree from NIT Trichy, Pavan Kumar has 15 years of rich experience in leading consumer businesses. Before joining iD Fresh, Pavan was the Sales Director at Danone India. He has also worked with some of the most reputed organizations in India to include Reckitt Benckiser India Ltd., The Walt Disney Company Ltd., Tata Motors and GlaxoSmithKline Consumer Healthcare Ltd. among others.

Announcing the new appointment, Musthafa PC, Co-founder and CEO of iD Fresh Food said, “We are delighted to welcome Pavan to the iD Fresh family. Given his exemplary track record, I’m confident that we will be able to expand into new avenues of growth across India and relevant global markets. Over the last 14 years, the company has been at the forefront of innovation, both in terms of products as well as packaging. We are constantly conquering new frontiers – whether it’s with iD Fresh Organic or traditional filter coffee decoction. The future is truly exciting!”

Since its inception in 2005, iD Fresh has evolved from making batter in a 50-sq ft kitchen in Bengaluru to modernising food packaging and establishing its presence in 45+ cities across India, UAE and the US. The company is driven by a very  simple purpose - to serve consumers by providing them access to fresh, high quality and authentic traditional Indian food. With the appointment of Pavan, iD Fresh Food is clearly aiming for faster growth from India, as well as rapid expansion to global markets.

Pavan’s professional areas of expertise include developing relevant business models, scaling consumer-centric businesses, sales strategy and trade marketing, consumer insight and brand marketing. “I look forward to working with the brilliant team at iD Fresh, and nurture ideas into scalable and sustainable businesses. What the company has managed to achieve in such a short period of time is really commendable!” said Pavan.

“Apart from revolutionising the fresh food and coffee industry in India, as an organisation, iD Fresh stands for timeless values like trust and tradition. I am inspired by the purpose and the big vision of iD Fresh Food and I think it will give me a great opportunity to learn and build an organisation that’s valuable for our consumers and our investors,” he added.

Funded by Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners, iD Fresh produces and delivers a wide range of ready-to-cook, fresh Indian foods.


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