Big Trunk Communications wins digital mandate of H&R Johnson (India)

Big Trunk Communications will be responsible for the strategic and creative execution of organic and paid digital communication for H&R Johnson India

e4m by exchange4media Staff
Updated: Feb 27, 2020 10:52 AM
Big Trunk and H R Johnson

Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena.

H&R Johnson (India) is amongst the largest players in India in the lifestyle solutions space with a wide range of offerings across tiles, bathroom solutions and engineered marble & quartz. The account was the result of a multi-agency pitch process. Big Trunk Communications was chosen as it excels in conceptualizing and executing 360-degree digital marketing projects and are known for their creative approach, consumer understanding and ability to deliver solutions at a rapid pace. The agency has worked on some clutter-breaking social media campaigns for various top-notch brands across industries and sectors. Social media marketing, designing and executing unique digital media campaigns has been their forte. Within a span of six years, this agency has managed to cross milestones and set benchmarks across diverse product categories like Luxury, Retail, Fashion and Clothing, Food and Beverages, Education, Media and Entertainment, Realty, BFSI and E-Commerce, and Pharma.

Commenting on the association, Dinesh Vyas, Sr. Vice President Marketing - H &R Johnson (India) said, “We are delighted to partner with Big Trunk Communications for digital media services. We were on a lookout for a dynamic and performance-driven digital partner to support our evolving marketing needs and were impressed with Big Trunk’s user first and data-centric approach along with their abilities of thinking out-of-the-box. Their long-term association with other reputed brands also gives us the confidence to entrust the digital duties to this future-facing agency. Our association with Big Trunk Communication is aimed to strengthen our digital abilities extensively, build social engagement and generate leads.”

Speaking on the account win, Bharat Subramaniam, Managing Director - Big Trunk Communications added, “We are happy to be associated with a brand that carries a legacy of more than 60 years. As a full-service digital agency, we are equipped with a deeper understanding of the digital landscape and can offer enhanced and measurable experiences across platforms. The integration with H & R Johnson (India) will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for our team, and we look forward to adding value to this association.

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