dinesh-vyas

Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup

Sonam Saini Jul 3, 2018 9:00 AM

Negotiations for more players is on. Key packages i.e title and presenting sponsorship, is ranging between Rs 10-15 crore, say industry estimates

Sonam Saini Jun 13, 2018 8:59 AM

Kapil Sharma

In the midst of lukewarm reception for his new show and his abusive phone call to journalist, can Brand Kapil Sharma revive himself?

Sonam Saini and Madhuwanti Saha Apr 13, 2018 8:58 AM

Brands are allocating their media spends on the lucrative IPL and also aiming at attractive packages of Sony and Zee in order to increase reach

Madhuwanti Saha Mar 29, 2018 9:00 AM

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable and DTH is one of the speculative reasons for Star India increasing ad rates for the upcoming India-Australia matches

Madhuwanti Saha Sep 13, 2017 7:44 AM

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead

Madhuwanti Saha Aug 8, 2017 8:27 AM

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions), 152 GTVMs in the HSM Urban and 538 GTVMs in HSM Rural

exchange4media Staff Aug 4, 2017 7:42 AM

ICC Women’s World Cup has turned out to be a success both on the network and its OTT platform Hotstar with the Indian team’s stupendous performance in the tournament

Madhuwanti Saha Jul 26, 2017 8:02 AM

CPRP vs CPT: What's the need of the hour?

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Madhuwanti Saha Nov 1, 2016 8:13 AM

Is Kapil Sharma's magic rubbing off on Sony Entertainment?

The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil Sharma in detail.

Madhuwanti Saha Oct 12, 2016 8:17 AM

E-commerce looks for an exciting H2’16 as festive season kicks in

Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days

Sarmistha Neogy Sep 7, 2016 8:32 AM

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

IPL 8: How much does ROI matter to brands?

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Collin Furtado May 11, 2015 8:16 AM

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado Jan 23, 2015 10:10 AM

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado Jan 23, 2015 8:27 AM

Who's afraid of the ICC World Cup 2015?

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM

Dinesh Vyas quits TME India; moves to MEC India

Dinesh Vyas has put in his papers at TME India, where he was designated as VP & Head, TME Mumbai. He is joining MEC India and will take charge from September 1, 2010. Vyas will be reporting to T Gangadhar, MD, MEC India and will be based in Mumbai.

Tasneem Limbdiwala Aug 31, 2010 8:08 AM