Whirlpool launches new ad campaign with Kriti Sanon

The 'Every day, care' TVC is built around a narrative exploring different facets of care

by exchange4media Staff
Published - Oct 19, 2019 8:58 AM Updated: Oct 22, 2019 4:38 PM

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Whirlpool

Whirlpool has launched a new television ad to celebrate "little moments of care for our loved ones". 

The TV commercial, featuring Kriti Sanon, unveils a new baseline - Every day, care. It beautifully brings together a montage showcasing everyday snippets of different homes, different relationships and how Whirlpool makes it easy for members of a home to care for another, thus transforming ordinary moments into extraordinary ones.

Shedding more light on the brand communication, KG Singh, VP, Marketing, Whirlpool India said: “We are proud to announce the launch of our ad campaign. The new campaign celebrates the driving force behind everything we do.  At Whirlpool, every feature we innovate, every technology we provide, is designed to be simple and intuitive, so that it’s easy to care. Because we believe that it’s not the appliances, but what we do with them that matters.”

John Thangaraj, National Planning Director, FCB Ulka said: “Whirlpool has always been a brand that has reverberated with trust and care. We observe the small things that one must be doing for their family every day, but unfortunately, go unnoticed. However, the emotions that go behind those small actions speak a thousand words. With the current television commercial, we aim to showcase the care that rhymes with these actions.”

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