Sachin Tendulkar is the 'Master Blaster' of brand endorsements too

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

e4m by Anjali Thakur
Updated: Apr 24, 2019 9:06 AM
Sachin Tendulkar

Sachin Tendulkar is one of the most successful and well-known sports personalities, not only in India but around the world. He is regarded as one of the greatest batsmen in history. Being the highest run-scorer in international cricket, his prowess on-field is legendary. 

Popularly known as the "Master Blaster", Tendulkar has scored big not only on the cricket field but in brand endorsements as well. Even after wrapping up his illustrious career on 16th November 2013, he continues to be a huge hit with brands. 

On April 24, Sachin Tendulkar turns 46 and we take a look at some of his best ads.


Sony Sports - #GoBeyond

Tendulkar is currently valued at Rs 40 crore and is placed just after Indian skipper Virat Kohli and Chennai Super Kings captain MS Dhoni on the highest paid endorsers’ list.

Luminous Fans

Aster Pharmacy

According to reports, Sachin Tendulkar has endorsed 10 brands in the year 2018 and overall is associated with 17 brands including, UNICEF, BMW, Luminous Fans, Smartron, GM Pens, Aster Pharmacy, DBS Bank, Sony Ten, Smash and Quaker. Tendulkar has recently set up a management company called SRT Sports Management. He launched an app through SRT.

"Sachin Tendulkar as a brand is immortal. The brand associations and endorsements, done by him, have benefitted the brands and their companies, a lot. Much more than the fees they paid. His brand value as a legend is intact. The appropriate and relevant usage of his immense image, trustworthiness and his stature, continues to benefit brands" says Jagdeep Kapoor, CMD, Samsika Marketing Consultants.

Adidas- Impossible is Nothing

Sachin's BMW M Story

Quaker Oats

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