PHD and MediaCom retain GSK global media account estimated at around $1.7 billion

GSK reviewed its media account two years ago, deciding to split it between GroupM and Omnicom

e4m by exchange4media Staff
Updated: Sep 16, 2015 9:11 AM
PHD and MediaCom retain GSK global media account estimated at around $1.7 billion

GlaxoSmithKline has retained incumbent agencies PHD and MediaCom from the GroupM umbrella to handle its global media account( planning and buying ) after a competitive pitch. The account size is estimated at $1.7 billion according to reports. The review was initiated earlier this year. 

The global account includes Novartis, the media mandate for which was won by SMG in 2011 but it did not participate in the consolidated review.

A global review two years ago had led to the split of media duties between GroupM and Omnicom.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.