No more road rage as claim settlements are superfast, says ACKO in its latest ad film

In a bid to change the perception around the usually tedious and complicated insurance claims process, ACKO has launched its latest ad film featuring actor Vijay Varma to showcase an easy and quick process of claims settlement with the ACKO app.

According to ACKO Accident Index 2022, rash driving, drunk driving and negligence of other drivers were among top reasons for accidents in India. Most of these accidents lead to road rage and some have serious consequences.

The ad film conceptualized by Leo Burnett Orchard takes the audience to the world of ACKO where there is 'no more road rage' and claims settlements are superfast, easy, and hassle-free. This is a 'welcome change' against the usually heated exchanges on the roads due to the painful claims process. 

The film begins on a busy traffic-packed road. A man is about to plug in his earphones when he suddenly hears a loud bang on the car. The well-built muscular driver gets out of the car. The couple on the bike is sure that he is raging at the dent; however, the twist in the plot shows him pulling out his phone as against a punch on the boy's face. He goes on to click some pictures of the dent. Much to the duo's surprise, once he is done talking over the phone, he looks at them, smiles, and asks if they are okay.

They say yes and enquire about the car. He smiles and asks them to relax. He displays the ACKO app showing 'claim approved' on his phone and assures that there is nothing to worry about as ACKO settles claims quickly without the usually lengthy process and hassles.

In the closing, the ad emphasizes how 'no more road rage' is a 'Welcome Change.'

Commenting on the launch, Ashish Mishra, Executive Vice President - Marketing, ACKO, said, "Accidents are a common sight in India, and so is road rage. The primary reason is that people do not want to get into the hassle of the claim process and try to get the money out of the other party, which often leads to serious road rage incidents. At ACKO, we believe this should be a passé in the 21st century, and there should be a better way of dealing with this. We want to educate customers that if they have insurance from ACKO, there is no need to get into risky altercations on the road as their claim gets approved and settled quickly."

Pravin V Sutar, Creative Head, Leo Burnett Orchard, said, “ACKO is bringing a transformational change in the insurance category, and we are thus building the brand under the platform of ‘Welcome Change’. This allows us to spectate and comment on the changing dynamics of our audience as well. We found road rage a very relevant behaviour to talk about, especially given that ACKO Car Insurance can play a role in changing that with their promise of faster claim settlements. Now isn’t that ‘Welcome Change’!”

The ad aims to educate customers about ACKO's superfast claim process and encourage them to be empathetic while driving. Leo Burnett has created the ad film with ACKO's signature slice-of-life humor to drive the message that 'no more road rage' is a welcome change.

The ad film will go live on October 14 and reach audiences through TV, social media, and digital platforms for maximum impact.