Martin Sorrell’s S4 Capital acquires digital agency Circus Marketing
The move will help S4 Capital create a stronger presence in Latin America, reports said
Sir Martin Sorrell’s S4 Capital has acquired integrated digital agency Circus Marketing, as per media reports.
Some reports say the move will help S4 build a stronger presence in Latin America and a new office will be set up in Spain.
Sorrell is reportedly merging Circus with S4’s global content practice, which has been built around MediaMonks.
Earlier reports quoted Sorrell, the Executive Chairman of S4 Capital, as saying: “Bruno Lambertini, Ignacio Liaudat and Luis Alonso and their colleagues at Circus share our vision of focusing on purely digital content, unencumbered by analogue baggage. Circus also embraces our data-driven holy trinity model and embodies faster, better, cheaper or speed, quality and value. They are buying into our unitary model, combining seamlessly with our content and programmatic practices.”
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