‘Lost my longest lasting professional friend’

Sam Balsara, Chairman and Managing Director, Madison World, pens a tribute for the late Goutam Rakshit, the Founder & MD of Advertising Avenues, who passed away on Tuesday

e4m by Sam Balsara
Updated: Apr 4, 2020 12:26 PM
Gautam Rakshit

What can I say, I have lost my longest lasting professional friend since my Cadbury days in 1975. That makes it 45 years ago.

We must all thank Jaideep for giving us an opportunity to meet Gautam earlier this month at his son’s wedding where he was his cheerful best and chided me for having two parties at my house when on both occasions he was out of town with his extended family which he could not miss. 

I had promised that the next party I host at my house, I will first consult his holiday calendar before fixing the date!

I have followed Gautam professionally and medically. He joined Cadbury. I joined Cadbury. He left Cadbury to join advertising agency Clarion. I left Cadbury to join Contract. He left Clarion to start his agency, Advertising Avenues. I left Mudra to start Madison.

Wait there’s more. He had a bypass surgery. I followed in a few years with a bypass surgery. I will save more for the prayer meeting that we will hold once the lockdown is lifted.

May his soul rest in peace. Amen.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube