Kwality Wall's launches campaign for launch of Twister in India

Kwality Wall's has announced the launch of its new Twister brand in India.

“Twister is targeted at young Indians who are looking for a refresher with a difference! It is made with real fruit juice and three layers of zing; this fun stick offers a burst of flavors in every bite. Its unique shape is designed to delight young consumers with less than 65 calories per serving,” stated a press release.

Kwality Wall’s has also recently launched a new multi-media campaign for Twister - bringing to life a refreshing Twister World for this summer. In addition, a fun and eye-catching consumer promotional film will be launched to excite consumers about the offer.

Toloy Tanridagli, Head of Ice Cream Business, HUL, said, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 bn Euros** and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”

Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group, further added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun—the kind that makes you forget everything else and just savor the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavors, making it an experience that’s as playful as it is delicious.”