e4m-VDO.AI roundtable to decode how brands can stay relevant in Gen-Z-dominated future

The exchange4media Group is excited to host the exclusive e4m-VDO.AI roundtable in Gurugram on March 28. The custom roundtable will be held in the presence of industry leaders, seasoned professional and experts from the advertising and marketing ecosystem. At the roundtable, the esteemed panellists will share insights on the theme ‘Winning the Gen-Z consumer: Is your brand future-ready?’. The industry heads will discuss in depth how brands can stay relevant in a Gen-Z-dominated future and what it takes to win the next generation of consumers!

Gen-Z is transforming the way brands approach loyalty, digital engagement, and market strategies. Unlike previous generations, their loyalty is driven by authenticity, values and personalised experiences. In the digital era today, Gen-Z demands seamless, interactive, and immersive experiences. From social commerce and influencer marketing to AI-powered personalisation, their engagement is shaped by speed and innovation. Hence, brands that adapt to their evolving preferences and prioritize meaningful connections over transactional relationships are the ones thriving in this dynamic landscape.

To explore the theme further, industry leaders will come together under one roof and engage in a power-packed discussion on a wide range of topics like - Analysing Gen-Z's growing spending power and economic influence, insights into evolving consumer behaviours and their impact on market trends, challenges of traditional brand loyalty in the Gen-Z demographic, strategies for building authentic connections with Gen-Z consumers, ways to harness AI and contextual targeting for effective Gen-Z engagement, aligning brand purpose with Gen-Z's values and expectations for long-term relevance, designing immersive and interactive digital experiences to foster brand loyalty and more.

The e4m-VDO.AI roundtable discussion will focus on innovative strategies to enhance awareness, targeting, and engagement and is set to explore the potential strategies for building authentic and sustainable connections with Gen-Z consumers.

Here’s our lineup of speakers:

• Arjit Sachdeva, Co-Founder & CTO, VDO.AI
• Akshay Chaturvedi, Chief Business Officer, VDO.AI
• Arpita Gandotra, AVP Marketing, Reliance Digital Retail
• Varun Sethuraman, Business Head | South Asia Region, Nestle
• Chhavi Kad, Manager- Digital Marketing & Strategy, Hero
• Sneha Jha, Head of Media and CLM, KFC
• Anshuman Goenka, Global Director - Incubation Brands, Bacardi
• Sakshi Grover Malhotra, Head - Digital Marketing & D2C, PNB MetLife
• Shamik Bannerjee , Founder Member | Marketing and Customer Acquisition (Chief Marketing Officer), Apollo 24 7
• Anuj Somani, Senior Marketing Manager, Volvo Cars
• Priyanka Sethi, Director and Head of Marketing, Haier India
• Ankula Singh, Marketing Lead, CK Birla Group
• Karan Kumar, CMO, Hero Realty
• Jitendra Choudhary, Head of Digital, Honasa Consumer Ltd