Fun comes alive with Camel Crayons: R K Swamy BBDO’s new TVC

The TVC drives the core brand message of ‘fun and enjoyment,’ featuring fun-filled situations within natural ambience where children express themselves, giving wings to their imagination with Camel Crayons

e4m by exchange4media Staff
Updated: Aug 23, 2014 9:27 AM
Fun comes alive with Camel Crayons: R K Swamy BBDO’s new TVC

R K Swamy BBDO has created a new TVC for Camel Crayons by Kokuyu Camlin. A rap based jingle supports the TVC story which showcases the many dimensions of art and craft made possible by varieties of Camel Crayons on offer. The TVC features many fun-filled situations using different kinds of crayons offered by Camel - Wax, Oil & Plastic. The ambience is real and natural, habituated by kids expressing themselves and giving wings to their imagination with Camel Crayons. The TVC beautifully captures a range of emotions that when put together translate to ‘fun and enjoyment.’

Commenting on the new TVC, Saumitra Prasad, Chief Marketing Officer (Kokuyo Camlin) said, “Being the pioneer and market leaders of crayons we are aiming at increasing the consumption of crayons amongst children. With the help of this TVC, Kokuyo Camlin maintains it core promise of bringing fun and enjoyment in the growing years of children. Kokuyo Camlin offers the widest range of crayons which has become a part of everyday life of children at school, home and everywhere and this is what the TVC seeks to communicate. It has complimented the brand philosophy of ‘Fun and Enjoyment’ as vividly as possible, as being portrayed in the advertisement.”

On the creative idea that drove the TVC, Gautam Pandit Sr. Partner & Sr. Creative Director, R K Swamy BBDO said, “We had this key insight that crayons are often the first means of expression for children, sometimes even before they learn to speak. When they use colours, children express better and imagine much more which is what we are trying to show with this campaign with the promise of Camel crayons se hoga fun.”

The production house that produced the TVC is Tobacco Films.

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