Extramarks to Carat’s kitty

Soon after clinching the Koovs media win, Carat has added Extramarks media biz to its client portfolio. The agency’s Delhi office will manage the business. McCann Delhi is the creative agency

e4m by exchange4media Staff
Updated: Jul 12, 2012 2:46 AM
Extramarks to Carat’s kitty

Atul Kulshrestha promoted digital learning solutions company, Extramarks Education, Extramarks has appointed Carat as its media partner. It is learnt that Extramarks is planning sizeable investments on the media front with a high profile media campaign soon and the creative mandate will be handled by McCann Erickson.

Extramarks provides 360 degree educational support and has emerged as one of the leading players in the digital education category within a span of two years, since its commercial launch.

Confirming the media agency appointment, Rohit Jain, CEO, Extramarks said that Extramarks is now mature enough to take the next step forward and present itself as a paragon of excellence in the field of interactive education solutions. He added, “Extramarks is setting revolutionary standards in education whereby we aim to enhance the regular classroom experience and take a quantum leap forward – in the process, raising the quality of delivery for both students and teachers alike.”

Extramarks sets up Smart Learn Classes in schools which is a new age educational tool empowering teachers by converting a normal class room into a technology enabled class room. This makes teaching and learning process simple for students. Extramarks’ products are being used in more than 3000 schools across India and its online service is used by more than 7 lakh students. Infotel Broadband Services (Infotel), a subsidiary of Reliance Industries (RIL), through its affiliate Reliance Strategic Investments, has acquired a 38.5 per cent stake in Extramarks Education.

Vidhu Sagar, Executive VP, Carat Media said, “We at Carat are extremely proud to have been chosen by Extramarks as their media partner. We shall be partnering Extramarks in the media management exercise holistically – thus we’ll manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms - including Television, Print, Digital, OOH as well as Activation.”

Carat is part of the Aegis Media India Group, the mother brand of which announced it sell out to Dentsu earlier today. Aegis also includes Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

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