Criteo Survey: 83.3 % respondents say YouTube helps them discover new brands
Other findings reveal 66 % Indians like that online ads help them discover new products, while 49.4% stopped shopping from a brand that they were loyal to before because of poor customer service
Criteo, the advertising platform for the open Internet, has unveiled a survey report titled ‘Why We Buy’. The report highlights that 90 % of Indian consumers are willing to consider a new brand across all the shopping/product categories, which is the highest compared with consumers from the other countries surveyed.
It also throws light on various aspects such as brand values- more than one in four Indian shoppers said they stopped shopping with a brand whose values weren’t aligned with their personal beliefs. Loyalty depends on more than just low prices- while respondents in the study did appreciate value for money, customer service was the most important consideration, followed by product selection and what the brand stands for.
Sixty six percent of Indians like that online ads can help them in discovering new products, while 57% like online ads for reminding them of products they’re interested in, and 51% like that online ads offer discounts for products.
"It has been phenomenal to witness the Indian consumer behaviour and we are glad to share this on a larger platform for the benefit of the Indian advertising industry which has evolved from being a small-scaled business to a full-fledged industry. It has been phenomenal to witness the advancements of technological innovation in advertising over the years. The shift of ad spending from traditional to digital media is happening at a rapid pace. The advertising and marketing sector in India is expected to enjoy a good run. Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters", Siddharth Dabhade, MD, Criteo India, was quoted as saying.
Other Key Insights revealed that 49.4% of Indian survey participants stopped shopping from a brand that they were loyal to before because of poor customer service. 83.3 % respondents said YouTube helps them most to discover new brands. 60.9% would try a new brand for the first time because it provides a discount that is personalized and relevant, and this also appears to be the best way to gain customer loyalty. 44.4% strongly agree that their purchasing decision is affected by a company’s mission/values. Customer service is still key as it is the main reason for remaining with a brand (62.3%), or for leaving if customer service is poor (49.4%). Consumers are least loyal to Groceries brands, and are most loyal to Jewelry & Luxury Goods.
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