Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta front indē wild’s campaign

The campaign pays homage to the women who defined Indian beauty and fashion

by e4m Staff
Published: Nov 2, 2025 9:00 AM | 1 min read

indē wild – the Ayurvedistry™-driven beauty brand founded by global influencer and entrepreneur Diipa Büller-Khosla – reunites India’s original supermodels in a campaign that celebrates beauty, strength, and reinvention. Carol Gracias, Lisa Haydon, Ujjwala Raut, and Indrani Dasgupta, alongside Diipa herself, front the launch of indē wild’s first-ever shampoo and conditioner: the Champi Bond Repair Duo.

Inspired by the first Vogue India cover, the campaign pays homage to the women who defined Indian beauty & fashion, and reframes them as symbols of timeless strength and beauty. In the same way indē wild has reimagined champi, transforming a centuries-old ritual of oils and herbs into a next-generation, science-backed system, the supers are brought back into the cultural conversation, timeless yet renewed.

Just as they embody super confidence, attitude, and resilience, the Champi Bond Repair Duo delivers super strength, super shine, super growth, and super scalp care, bringing together Ayurveda and biotech for a new standard of intelligent haircare.

Speaking about the campaign, Ujjwala Raut added: "Beyond restoring my hair, the shampoo and conditioner are a ritual for me. I love how the duo is infused with natural ingredients, the shine it leaves after just one wash, and the subtle scent that fills the shower."