Cannes Lions 2017: Wieden & Kennedy wins Film Gold for Nike's Da Da Ding with media by Mindshare; India's metal tally reaches 40
The lone Indian shortlist in the Titanium category did not convert to a metal
Day 7 of the Cannes Lions International Festival of Creativity 2017 saw India win a Gold Lion in the Film category for Nike’s Da Da Ding campaign, conceptualised by Wieden and Kennedy, Delhi and media by Mindshare. It takes India’s metal tally up to a record 40.
“I’m happy for the Gold and great team work! Congratulations to the Nike team!” said Prashanth Kumar, CEO, South Asia, Mindshare.
The power-packed Da Da Ding video features actor Deepika Padukone along with a number of leading women athletes, and is aimed at urging India’s next generation to break conventions and stereotypes to define their own success by bringing Sports into their lives.
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India had four shortlisted campaigns in the Film category, out of which one converted to Gold. The lone Indian shortlist in the Titanium category - Taproot Dentsu’s Adidas Odds campaign - did not convert to a metal.
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