After Airtel, GroupM bags media duties of Honda cars
GroupM’s Motivator has won Honda cars media mandate. The account size is estimated to be around Rs 120 crore. The incumbent agency on the account is ZenithOptimedia
Published - Mar 30, 2015 9:29 AM Updated: Mar 30, 2015 9:29 AM
As reported by exchange4media earlier, Honda Cars had held a media pitch in November in Delhi last year.
Honda cars scouts for a media partner
GroupM’s Unit Motivator has won the company’s media duties on the back a multi-agency pitch. This is the second big win for GroupM this year after winning Airtel media duties in February.The account size is estimated to be around Rs 120 crore. The incumbent agency on the account is ZenithOptimedia.
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