Ad Club Bangalore to host webinar on recession & disaster proofing of agencies

Vincent Dong, President, Ad-Vice Software & Consulting Inc and member of CPA, will share his insights on April 7, 2020, at Ad Club Bangalore

e4m by exchange4media Staff
Updated: Apr 4, 2020 12:17 PM
Ad Club

The COVID-19 pandemic has resulted in the majority of the world being under lockdown with restricted movements. This has led to businesses across the board being impacted, with the media and advertising industry taking a hit on account of advertisers cutting back on ad-spends in a bid to control costs.

“These 21 days are going to be life-changing for many business owners in India. While we can’t really debate about the lockdown, this lockdown and the impact of Coronavirus is surely going to challenge the existence of many advertising agencies in India as well as the world. There are times, when you are thinking and wondering how to recalibrate or re-engineer your business. Uncertainty is all around us and many a thought would be running through the minds of the leaders,” says Laeeq Ali, President of The Ad Club Bangalore & Co- of Origami Creative and Bloombox Brand Engineers.  

Speaking on the current scenario, Arvind Kumar, Executive Director, The Advertising Club - Bangalore says, 'The media & advertising industry - across the spectrum - have been distressed due to the impact of the lockdown on account of Covid-19. Businesses are unsure about what lies  in the immediate future, particularly in the next three months, as business is at a standstill, supplies flying off shelves and logistics being a concern. In addition, the government has appealed that there should be no layoffs or wage cuts, this adds to the financial burden."

 With a lot of ambiguity prevailing in the industry, The Advertising Club Bangalore has taken this as an opportunity to organise a webinar with Vincent Dong, President, Ad-Vice Software & Consulting Inc and member of CPA. The objective is to help industry professionals gain insights and equip themselves with the knowledge to tide through, and even overcome the downtrend in the economy. Dong will share his diverse experience and expertise honed over 31 years in a myriad of businesses, across the world. He is widely acknowledged as one of the finest consulting wizards.

 Says Kumar, "We contacted Vincent Dong to get a sense as to what was happening in the West. Dong agreed to share his thoughts with us on what disaster management techniques could be adopted in today's challenging times. On our part, this is a beginning of a series of initiatives envisaged by The Ad Club - Bangalore to help find some solutions to various problems of the industry. This is a joint fight as the current environment might lead to a recession and it might take months to recover from it. We hope various constituents of our industry will take part in this webinar, in the process of coping with and handling this unfortunate situation."

 Ali further said, "Vincent comes with more than three decades of experience working with many great agencies in the West and through him, we wanted to showcase the various measures which any agency owner or leader could take to make sure they not just survive through this period but also stay relevant in the new world order. I am a firm believer that with every adversity, there is even better opportunity out there. Vincent’s webinar is going throw light on various aspects like the 10 immediate steps any agency should be taking now, how to prepare for recession, how to stay stable through these tough times, steps to take to avert disaster, etc." 

He also urged every agency leader to be part of this webinar and gain insights from Vincent’s experience of consulting with many big as well as small agencies in the West.  

Tune in to the webinar on Tuesday, April 7, 2020 at 7pm to get 'Ad-Vice' on agency operations, finance & consulting and software consulting to ensure that your business is not only ready for recession but is also prepared to face the challenges and emerge a winner.  The link to register for the webinar is https://adclubbangalore.net/ad-vice-webinar/ 

The Advertising Club Bangalore is also conducting a short survey to assess the impact of COVID-19 on the Advertising & Media industry. All Agency heads, Brand Owners, CEOs, CMOs, Brand Managers are requested to spend 10 minutes of their valuable time and participate in this short survey by clicking on the relevant links given below. 

Link for Agency Heads:  https://lnkd.in/ewXF6SZ 

 Link for CEOs, CMOs, Brand Managers:  https://lnkd.in/edkAsrE

 

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