Carat Media wins Borges India’s media duties

Borges Mediterranean Group, one of the largest exporters of branded olive oil from Spain, has appointed Carat Media for its India launch. Carat Media, which will be handling the media planning and buying duties, won the account following a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.

e4m by Priyanka Nair
Updated: Oct 11, 2011 8:55 AM
Carat Media wins Borges India’s media duties

Carat Media, an independent media communications specialist and a division of Aegis Media Group, has won the media planning and buying duties of Borges India. The win comes on the back of a multi-agency pitch. Law & Kenneth is the creative agency for Borges India.

Commenting on the win, Vidhu Sagar, Senior VP, Carat Media, said, “We keenly look forward to partnering Borges in building the Sunday brunch concept in India through our Integrated Communication Planning process. We would be providing solutions for Borges across multiple media platforms, including television and print.”

Borges Mediterranean Group has presence in about 100 countries and offers a range of olive oils, vinegars, vinaigrettes, dry fruits/ nuts and popcorn and aims to make its presence as a strong promoter of the Mediterranean lifestyle, offering healthy food products in India.

It may be recalled that Carat Media had recently added the Sonear Laminates and ABC Consultants business to its kitty. The agency informed that there would be some more wins in the coming weeks.

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