ICC World Cup: Star Network records 315mn viewership in 2 weeks
The network has recorded 182.7 million average impressions in the same span
Star Network has recorded a viewership of 315 million in the first 2 weeks of the ICC Cricket World Cup from across the country.
Television viewership delivered a phenomenal 182.7 million average impressions in the first two weeks. The tournament has so far seen performances like Shikhar Dhawan’s knock of 117 against Australia, Shakib Al Hasan’s 121 against England, Aaron Finch’s 153 against Sri Lanka and James Neesham’s maiden ODI fifer against Afghanistan.
India and New Zealand’s 100%-win percentage and Australia’s steady yet cautious rise to the top 4 are a testament to the #CricketKaCrown battle getting intense as the tournament progresses.
Star Sports have come up with a special segment ‘Dil Se India’ on all India match days to a pre-show ‘Philips Hue Cricket Live’. Another show ‘Follow the Blues’ captures Team India’s journey off and on field.
#SelectDugout has featured experts such as Brian Lara, Matthew Hayden, Kevin Pietersen, Dean Jones, Scott Styris, Gautam Gambhir and Irfan Pathan. Fans also enjoyed an age-old camaraderie between Sachin Tendulkar who made his commentary debut on the network and joined his former teammates Sourav Ganguly, Virender Sehwag and Harbhajan Singh as part of a special segment #SachinOpensAgain.
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