Mukta Maheshwari: Shaping P&G’s success over two decades 

Mukta Maheshwari is a force to be reckoned with in the world of marketing and business strategy. As the Chief Marketing Officer (CMO) and Vice President & Category Head of Fabric Care at Procter & Gamble (P&G) India, Mukta stands at the helm of one of the most influential consumer brands, driving innovation and growth since assuming her role on September 1, 2023.

With over two decades of experience, Mukta has been instrumental in shaping P&G’s success across multiple markets. Before stepping into her current position, she spearheaded the growth of the Downy brand as Vice President for Fabric Enhancers in the ASEAN region, leading it to double-digit expansion through groundbreaking product strategies and consumer-focused campaigns. Her leadership has not only fueled business success but also set new benchmarks in marketing excellence.

Mukta’s career is a testament to her expertise in brand management, particularly in the Asia-Pacific region, where she played a pivotal role in elevating globally recognized brands such as Ariel Laundry and Gillette Venus. Her deep understanding of evolving consumer preferences, combined with her data-driven yet creative approach, has made her a trailblazer in the industry.

An alumna of the esteemed Indian Institute of Technology (IIT) Kanpur and the Indian Institute of Management (IIM) Calcutta, Mukta’s academic foundation has been a cornerstone of her leadership journey. Her ability to seamlessly integrate strategic vision with operational excellence has positioned her as an inspiring leader for aspiring marketers and business professionals.

On this special day, we celebrate Mukta Maheshwari—not just as a leader, but as a role model who continues to break barriers, inspire change, and pave the way for future generations of women in business.