MIB Broadcast Expansion Initiatives
The Ministry of Information and Broadcasting (MIB) is implementing initiatives to enhance AIR coverage and expand its broadcast footprint. Recent reports indicate significant financial allocations and viewer engagement metrics for Prasar Bharati and Doordarshan.
Increased AIR Coverage
MIB aims for 81% AIR coverage, indicating a strategic push towards enhancing public broadcasting reach.
Financial Investments in Broadcasting
MIB's allocation of Rs 2,539 crore reflects a significant investment in expanding broadcasting capabilities.
Viewer Engagement Growth
Doordarshan's record of 372 crore viewers highlights a growing interest in public broadcasting content.
Regulatory Focus on Broadcasting
MIB's initiatives underscore a regulatory focus on improving the quality and reach of broadcasting services.
Public Broadcasting Investment
The substantial funding for Prasar Bharati indicates a commitment to enhancing public broadcasting infrastructure.
MIB Announces AIR Coverage Target
The MIB sets a target for 81% AIR coverage as part of its broadcasting expansion strategy.
Funding Allocation for Broadcasting
MIB allocates Rs 2,539 crore to enhance its broadcast footprint and capabilities.
Doordarshan Viewer Metrics Released
Doordarshan reports a record of 372 crore viewers, indicating strong audience interest.
Murugan stated that all 260 of its radio channels are now available for live streaming through the NewsOnAir app, allowing worldwide access to Indian radio content
Dr L Murugan told Parliament that Prasar Bharati prioritises a 'Nation First' approach