virat-kohli-marketing-strategy
On his birthday, we decode Virat Kohli’s enduring brand value, exploring his endorsement portfolio, iconic ad campaigns and the commercial power that extends beyond cricket
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket
Ganapathy Viswanathan Sep 29, 2026 8:53 AM