As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory

Aryendra Khan May 20, 2026 8:54 AM

From megastar cameos to meme-ready humour, brands captured the emotional pulse of India in 2025

Soumya Gawri Dec 27, 2025 8:42 AM

Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups

Payal Gwalani Jun 23, 2024 10:00 AM