viewership-economy

The Final Is the Real Blockbuster: Cricket’s new viewership economy

Cricket’s new viewership economy: India-New Zealand World Cup final?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes how a Cricket World Cup final is now a cultural event as much as a sporting one with a big bonus for brands 

Ganapathy Viswanathan Mar 8, 2026 8:41 AM