trp-blackout

No ratings, no benchmark: TV industry braces for fallout of BARC TRP blackout

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Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics

Imran Fazal Jul 2, 2026 9:06 AM

‘Could create panic’: Government justifies continued TRP blackout

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Notably, the MIB indicated that the directive has received broad acceptance across stakeholders, with no objections reported so far

Imran Fazal Apr 1, 2026 12:38 PM