traditional-media-vs-digital
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
As digital ad-tech evolves, experts anticipate an even larger share of total ad spending to be allocated to digital platforms in the coming years. e4m spoke to industry leaders to decode the trend
Sunidhi Vijay Feb 4, 2025 9:06 AM