sunheri-soch

Why Muthoot adopted a conversational tone for its latest campaign

Sunheri Soch, Abhinav Iyer, Muthoot Finance, Amitabh Bachchan?blur=25

Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more

Chehneet Kaur Mar 16, 2026 9:11 AM

Muthoot Finance Sunheri Soch 2 is celebration of ordinary people: Abhinav Iyer

Abhinav Iyer?blur=25

In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit

exchange4media Staff Feb 18, 2022 11:33 AM

Muthoot Finance's Sunheri Soch radio campaign inspires all to chase dreams with gold loan

muthood?blur=25

The campaign is a set of inspirational real-life stories narrated in the magical voice of Amitabh Bachchan

exchange4media Staff Jun 27, 2020 9:21 AM