In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM

The company has released a 2.04 seconds video that showcases employees (mothers) getting a hand written letter from their kids

exchange4media Staff May 13, 2019 2:59 PM

With films such as Kesari, Kalank, Romeo Akbar Walter released during the IPL season, Bollywood is taking on IPL and earning big moolah despite IPL's huge viewership

Ruhail Amin Apr 23, 2019 8:43 AM

Bhardwaj CMO & National Sales Head, UFO Moviez talks about the movies-on-wheels campaign which allows brands to promote themselves through in-cinema advertisement and brand-activation campaigns.

exchange4media Staff Feb 26, 2019 8:26 AM

The cinema ad, conceived by adman Sir John Hegarty, will be aired in more than 30 countries. It invites viewers to help end hunger with UNWFP’s ShareTheMeal app

exchange4media Staff Oct 5, 2018 8:57 AM

Bhardwaj, CMO - Head of Enterprise Sales, UFO Moviez on the market for in-cinema advertising, their rural-advertising initiative Caravan Talkies and more

Misbaah Mansuri Jul 24, 2018 8:56 AM

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales, UFO Moviez

Misbaah Mansuri Nov 23, 2017 9:03 AM

A four-minute promotional content of ‘Savitri’ was played for the first time in cinema advertising in digital theatres coinciding with the new film releases of the week

exchange4media Staff Mar 9, 2013 3:36 AM

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM