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Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Roadstar's Future as India's OOH Currency Depends on Agency Support?blur=25

With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency

Kanchan Srivastava 2 hours ago