rida-tharana

Why jewellery brands are betting big on creators even as India turns cautious on gold

Jewellery Brands Embrace Creators Amid India's Gold Caution?blur=25

Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement

Shalinee Mishra May 29, 2026 9:06 AM

Rida Tharana, Niranjan Mondal, Disha Madan & more regional creators to attend Cannes 2026

cannes?blur=25

The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others

Shalinee Mishra May 11, 2026 6:06 PM