GCC teams are now owning the product roadmap as modern advertising infrastructure increasingly resembles a large-scale software problem, note tech pundits

Shantanu David May 11, 2026 9:29 AM

With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results

Shantanu David Mar 30, 2026 8:22 AM

New retail media platforms are emerging, but with Amazon and Flipkart holding the largest share, challenger brands face an uphill task of driving incremental sales and reaching unique audiences

Pooja Yadav Oct 10, 2025 9:05 AM