remix
Ads?blur=25

As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall

Aryendra Khan Mar 20, 2026 9:26 AM

Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Wave X Remix Culture?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 14, 2020 8:24 AM

Wave X Remix Culture?blur=25

This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate

Shrikant Shenoy Jan 6, 2020 8:35 AM