The campaign is developed in partnership with Ogilvy India and Wavemaker

e4m Staff Aug 9, 2025 12:32 PM

Moving beyond nostalgic narratives, brands are challenging conventional roles and expanding cultural definitions to create more relevant and resonant campaigns for a new generation of consumers

Aryendra Khan Aug 8, 2025 9:26 AM

This Raksha Bandhan campaign not only reinforces IGP’s leadership in the gifting space but also deepens its emotional connection with consumers

e4m Staff Jul 30, 2025 4:24 PM

This initiative is an extension of the #PyarKaMeethaBandhan campaign

exchange4media Staff Aug 22, 2023 4:07 PM